Posted September 21, 2011
AD updates logo
Affiliated Distributors (AD), North America's largest wholesale marketing group, unveiled a new logo to coincide with the group's 30th anniversary.
"The new logo is a reflection of our core operating principle which is that AD drives accelerated growth for companies that are market leaders or that want to become market leaders. The AD brand has stood the test of time and continues to evolve through innovation and service to our Affiliates and Preferred Suppliers," said Bill Weisberg, AD CEO.
The organization also updated its tagline to "Where Market Leaders Grow" and made changes to its public and private Web sites.
"The decision to change the brand's logo, tagline and both public and private-facing websites came about through strategic discussions between AD, our independently-owned distributor Affiliates and our Preferred Suppliers. The AD brand is a reflection of our membership and partners and this new logo and tagline demonstrates the essence of AD: exceptional members, great suppliers and accelerated growth," Weisberg said.
