Posted April 28, 2010
3M and DYMO announce alliance
The 3M Electrical Markets Division and DYMO Industrial announced a strategic alliance to co-brand a line of portable industrial strength labelers.
Beginning June 1, the 3M Electrical Markets Division will offer a line of portable industrial strength labelers through its distribution channels serving electrical markets in North America and key countries in Latin America and Europe. The products will be co-branded under the 3M and DYMO names.
Financial details of the agreement were not released.
"Teaming up with DYMO to offer the electrical industry high quality DYMO Industrial labelers, along with 3M's current wire identification products, makes strategic sense," said Paul Steece, vice president and general manager, 3M Electrical Markets Division. "There is a customer need in this space, and we're pleased to offer a solution. We are also excited about the prospect for label maker sales growth in the electrical market. Our relationship with DYMO Industrial will help maximize that opportunity."
"Combining DYMO Industrial's labeling technology and expertise with 3M's market leadership, reputation and strong distribution capabilities in the electrical industry is a formula for success," said Bob Kibbe, president, DYMO Labeling. "We are pleased to have established what we know will be a mutually beneficial relationship with 3M."
The 3M Portable Labelers PL 100, PL 200 and PL 300 will be available only through the 3M Electrical Markets Division and its authorized distributors and agents. DYMO Rhino-branded label makers will continue to be sold through existing DYMO sales channels serving other industries.
