Posted April 26, 2011
Snap-on announces re-branding effort
Williams, Bahco and CDI Torque Products are now part of Snap-on Industrial Brands.
"By renaming our business unit Snap-on Industrial Brands we are strengthening the direct link between our distribution brands and Snap-on Incorporated, our parent company," said Michael Carr, director of sales. "Our intention is to accelerate the pace of innovation and new product introductions, creating greater value for our distributor partners and their customers."
In conjunction with the renaming, Snap-on Industrial Brands will introduce its latest catalog, dubbed Catalog 1 at the ISA Product Show & Conference in Rosemont, Ill., May 14-17. "We feel that this new name and catalog represent a significant strategic departure from our current efforts, hence the designation as Catalog 1," said Carr. "As we expand our product offering, it will provide a platform to extend deeper into the industrial, maintenance, and construction markets already served. It will ultimately enhance our unique position as the most valued productivity solution in the industrial hand and power tool market."
The new Williams, Bahco, and CDI product additions to Catalog 1 represent a 47% increase in SKUs in comparison to the previous J.H. Williams Tool Group Catalog 317. This will give customers a much greater selection of tools and equipment to choose from.
In addition to the Williams, Bahco, and CDI Torque Products, Snap-on Industrial Brands will ultimately offer its distributor partners Sioux Air Tools. Products from all these brands will be on display in Snap-on's Industrial Distribution Booth No. 1423, 1431 & 1435 at the 2011 ISA Product Show & Conference, May 14-17, at the Donald E. Stephens Convention Center in Chicago.
